SEO - Search Engine Optimisation

Search Engine Marketing

 

SEO or Search Engine Optimisation, also known as Search Engine Marketing is the foundation of online marketing / online presence. 

Bright Blue Digital Marketing is able to deliver expert online campaigns for Organic SEO. Organic SEO is getting your page or information ranked high on Google, Bing and other search engines without paying for any advertising. SEO is all about increasing the level of your online presence, through relevant traffic from people who are looking for your services. Organic SEO is one of the most important things to do nowadays, as this will allow people to find you.

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We offer everything to allow you to be ranked high on Search Engines and set you up for success online:

  • SEO Strategies
  • Keyword Research
  • Analytics
  • Onsite & Technical SEO
  • Local SEO - get found by local people.
  • Creative Marketing - for your page, allowing for higher ranking
  • Conversion Rate Optimisation

Through the tools listed above we are able to offer the ability to tailor your strategy to what works best for your business.

Our Process:

  • Audit - We will carry out a detailed audit of your current website (or if you don't have one we can help you with this as well) through a number of methods to discover the right way forward for your business and it's brand, assessing competitors, keywords and what method will work for your niche.
  • Strategy - We will then create a strategy for your business based upon the findings from our audit. This will include the KPIs we will be working towards with your business and the map of what we will need to do to achieve them. This will also consist of the SEO goal and an assessment of the best keywords for you to drive relevant traffic to your page for higher conversion rates.
  • Implement - We then take the strategy and implement it, using the latest tools and techniques to take control of your campaign and steer it in the desired direction. Monitoring and measuring the progress towards meeting the KPIs and desired outcomes, using SEO audits to discover what else is required for success.
  • Review - We will review the implementation constantly and update you accordingly. We will be making constant tweaks to ensure your SEO ranking is growing in the right direction, as your customers will be active on a daily basis and therefore we will review accordingly. 
  • Feedback & Changes - We will gather the feedback from the review phase and list any changes that are required, then we will implement and blend them into the current strategy, adapting the campaign to suit and deliver the Conversion Rate & ROI (Return On Investment). 

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