5 Reasons your Business NEEDS Instagram

Instagram....

Once used as a purely photographic tool that enabled photographers to share images publicly, Instagram has changed a lot over the last few years. Now it is one of the fastest growing social media platforms around and owned by Facebook. As well as this Instagram has harnessed its power to promote products by moving closer and closer to becoming a full ecommerce site.

While images still reign supreme on Instagram and you are unlikely to attract followers or engagement without strong, powerful and attractive images and videos, it is making it increasingly easier for retailers to sell products through its platform. If you are a retailer and your brand has yet to embrace Instagram, here are five reasons why you should set up an account today

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Has your Instagram Engagement Dropped?

If you’re a business that has successfully been using Instagram for some time in the last few months you will probably have noticed a change in engagement to your posts. For some businesses an increase in likes and comments will have happened, but many have also seen a drop in their Instagram engagement.

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How Live Video will benefit your business!

Today, businesses need to use a mixture of pre-scheduled posts and tweets with live updates on their social media pages. This creates a constant social media presence that helps to make the business’ social media audience feel emotionally connected with the brand. Now with live video, this emotional connection can deepen with the business’ audience not only seeing the brand in real-time but also allows viewers to see certain personalities behind the brand. This allows businesses to really engage with their audiences and build a more personal brand. 

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