Does Your Business Need a Social Media Policy?

Whenever I do social media training or consultations one area I always mention is the importance of a business having a social media policy. While some businesses are pro-active and ensure that they have a thorough and up-to-date policy at all times, many businesses I speak to are more informal about their social media policy or do not have one at all.

While a few years ago this relaxed view would have been fine, in today’s increasingly social media savvy world it is far more important to ensure your business’ social media is protected through a comprehensive social media policy. As there are occasions where Facebook posts have gotten companies in the media, and without the correct policy they cannot hope to combat this. 

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