5 Reasons your Business NEEDS Instagram

Instagram....

Once used as a purely photographic tool that enabled photographers to share images publicly, Instagram has changed a lot over the last few years. Now it is one of the fastest growing social media platforms around and owned by Facebook. As well as this Instagram has harnessed its power to promote products by moving closer and closer to becoming a full ecommerce site.

While images still reign supreme on Instagram and you are unlikely to attract followers or engagement without strong, powerful and attractive images and videos, it is making it increasingly easier for retailers to sell products through its platform. If you are a retailer and your brand has yet to embrace Instagram, here are five reasons why you should set up an account today

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LinkedIn - 5 Common Mistakes to Avoid for 2017

LinkedIn is the social media platform for professionals.

It enables employees to get ahead in their careers, while for businesses it enables them to promote their brand and helps attract new business. The fact that LinkedIn is one of the oldest social media sites still in existence (it was launched in 2003) and still continues to be used by millions across the world, shows that this platform is a powerful marketing tool for businesses…but only if it is used effectively.

Here are the 5 most common mistakes businesses make on LinkedIn that prevents them from gaining the full benefits of this platform.

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Does Your Business Need a Social Media Policy?

Whenever I do social media training or consultations one area I always mention is the importance of a business having a social media policy. While some businesses are pro-active and ensure that they have a thorough and up-to-date policy at all times, many businesses I speak to are more informal about their social media policy or do not have one at all.

While a few years ago this relaxed view would have been fine, in today’s increasingly social media savvy world it is far more important to ensure your business’ social media is protected through a comprehensive social media policy. As there are occasions where Facebook posts have gotten companies in the media, and without the correct policy they cannot hope to combat this. 

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The right social media platform for your business

The first question you should ask yourself when evaluating your social media is: are you using the right platform for your business?

Most businesses will immediately set up a Facebook page, many will also add LinkedIn and Twitter; maybe even an Instagram account as well. Some will decide to go all in and set up accounts on all the major social media platforms from SnapChat to YouTube.

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The Importance of SEO and Social Media Marketing for Small Businesses

Before I go into detail about SEO, It is good to know that the most important thing to keep in mind is quality content. Quality content, on-page optimization, and good social media marketing will help any business grow.

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Content Marketing - The brands that are winning

Good content marketing will help a brand to grow and increase its customer base. It will help to drive traffic to a website and, ultimately, lead to an increase in sales and revenue generated. The internet is full of good content marketing, but these brands are the ones that have managed to get in front of their competition with great content marketing in recent years. So much so, people look forward to the John Lewis Christmas Advert and now other Brands are replicating this.

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Beginners Guide to Measuring your SEO

People often ask, “I’ve spent a couple of months working on the website, but how do I know if SEO is working for my website? What can I do to measure my SEO performance?” 

Does that sound anything like you? If you’re one of the people who wonders how, let me guide you through this post. As we all know, SEO is constantly evolving. Therefore, it is very important for us to measure SEO success

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Has your Instagram Engagement Dropped?

If you’re a business that has successfully been using Instagram for some time in the last few months you will probably have noticed a change in engagement to your posts. For some businesses an increase in likes and comments will have happened, but many have also seen a drop in their Instagram engagement.

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How Live Video will benefit your business!

Today, businesses need to use a mixture of pre-scheduled posts and tweets with live updates on their social media pages. This creates a constant social media presence that helps to make the business’ social media audience feel emotionally connected with the brand. Now with live video, this emotional connection can deepen with the business’ audience not only seeing the brand in real-time but also allows viewers to see certain personalities behind the brand. This allows businesses to really engage with their audiences and build a more personal brand. 

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Facebook Apps - The next big thing for your Facebook Page

Here at Bright Blue, we understand the importance of having these apps on your page and associated with your business.

First it shows that you understand Facebook marketing and second allows you to unlock so many features. It allows you to connect with more people and more importantly it allows you to collect data and information about your customers / potential customers. 

Some examples below to give you some ideas of how to use these to best effect for your business:

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