META Titles, Descriptions and Keywords

Now you have your Keywords - lets use them

From the previous Blog we showed you how to find your keywords using SEMRush.

Now you have them, you will want to start using them and first of all, when using keywords try to put ONE (no more) in your Blog / Page title.

Adding a relevant meta description will give more insight about your page to search engine bots.

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The Importance of SEO and Social Media Marketing for Small Businesses

Before I go into detail about SEO, It is good to know that the most important thing to keep in mind is quality content. Quality content, on-page optimization, and good social media marketing will help any business grow.

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Content Marketing - The brands that are winning

Good content marketing will help a brand to grow and increase its customer base. It will help to drive traffic to a website and, ultimately, lead to an increase in sales and revenue generated. The internet is full of good content marketing, but these brands are the ones that have managed to get in front of their competition with great content marketing in recent years. So much so, people look forward to the John Lewis Christmas Advert and now other Brands are replicating this.

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Beginners Guide to Measuring your SEO

People often ask, “I’ve spent a couple of months working on the website, but how do I know if SEO is working for my website? What can I do to measure my SEO performance?” 

Does that sound anything like you? If you’re one of the people who wonders how, let me guide you through this post. As we all know, SEO is constantly evolving. Therefore, it is very important for us to measure SEO success

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Start Search Engine Optimisation for your Website

Here I will only cover the on page things to start with, as I don't want to start confusing people, but just know that you have on page SEO which is what you do to your page. 

Off page SEO is what you do off your page, blogging on other peoples websites (building back links). Off page is as important as on page and all SEO has to be on going to ensure your website remains high in search results. 

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Use Schema and Google Tags to boost your SEO

First what are schema tags?

Schema mark up tags are pieces of code that sit on your website and show search engines key information about your website, therefore allowing you to be ranked in relevant searches. 

If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

You can add local business details and event details to your mark up, allowing google to show your event details in a local search, which can be very useful for you and your customers. 

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