The Importance of SEO and Social Media Marketing for Small Businesses

Before I go into detail about SEO, It is good to know that the most important thing to keep in mind is quality content. Quality content, on-page optimization, and good social media marketing will help any business grow.

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Content Marketing - The brands that are winning

Good content marketing will help a brand to grow and increase its customer base. It will help to drive traffic to a website and, ultimately, lead to an increase in sales and revenue generated. The internet is full of good content marketing, but these brands are the ones that have managed to get in front of their competition with great content marketing in recent years. So much so, people look forward to the John Lewis Christmas Advert and now other Brands are replicating this.

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Beginners Guide to Measuring your SEO

People often ask, “I’ve spent a couple of months working on the website, but how do I know if SEO is working for my website? What can I do to measure my SEO performance?” 

Does that sound anything like you? If you’re one of the people who wonders how, let me guide you through this post. As we all know, SEO is constantly evolving. Therefore, it is very important for us to measure SEO success

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Start Search Engine Optimisation for your Website

Here I will only cover the on page things to start with, as I don't want to start confusing people, but just know that you have on page SEO which is what you do to your page. 

Off page SEO is what you do off your page, blogging on other peoples websites (building back links). Off page is as important as on page and all SEO has to be on going to ensure your website remains high in search results. 

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Use Schema and Google Tags to boost your SEO

First what are schema tags?

Schema mark up tags are pieces of code that sit on your website and show search engines key information about your website, therefore allowing you to be ranked in relevant searches. 

If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

You can add local business details and event details to your mark up, allowing google to show your event details in a local search, which can be very useful for you and your customers. 

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Friday night Thoughts.... Marketing Psychology & Ideal Buyers

Marketing depends on a companies goals, whether to convince people to use their service over competitors or to buy their product, each business has their own goal (us included). This can all be broken down into finding a customer or person with the right attitude, psychology that meets the design of your product / service.

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An Overview of Digital Marketing

To truly understand marketing and what we do, we had an idea to describe online marketing, how it started and has evolved with the times and trends over time. Ending with the information age and the period we currently find ourselves in where we are swamped with ads, and information everyday sometimes more than we can cope with and there is no sign of the information overload stopping, although there are signs of improvement in the recent past, with such services emerging that allow you to cut through the noise and get to the information that you actually want, Social Media is now only showing you what it thinks is more relevant to you. Targeting and re targeting is now the best way to get the "right attention"

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We're Open for Business!

Hi everyone, I would like to introduce myself.

My name is Jake and I am the founder of Bright Blue Digital Marketing. 

I am 27 years old, and live in North Yorkshire, I have lived here for around 10 years now and love living in (what I consider) one of the most beautiful parts of the world. I love to travel and have been lucky enough to have the opportunity to do so and plan to continue seeing and experiencing as much as I can of the world and all of it's wonders.

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