The Positive Effects of SEO in 2017

It seems that for a lot of people SEO is still just an afterthought. This is quite surprising, considering that ignoring your company’s Internet presence is not a luxury most businesses can afford in today’s competitive market. And while search engine optimization is one of the most difficult things for business owners to understand, you cannot ignore that fact that roughly 93% of online experiences start with a search engine. 

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Google Analytics - the Beginners Guide 2017

Google Analytics - Why every website owner needs this

Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.

  • How many people visit my website?
  • Where do my visitors live?
  • Do I need a mobile-friendly website?
  • What websites send traffic to my website?
  • What marketing tactics drive the most traffic to my website?
  • Which pages on my website are the most popular?
  • How many visitors have I converted into leads or customers?
  • Where did my converting visitors come from and go on my website?
  • How can I improve my website's speed?
  • What blog content do my visitors like the most?
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META Titles, Descriptions and Keywords

Now you have your Keywords - lets use them

From the previous Blog we showed you how to find your keywords using SEMRush.

Now you have them, you will want to start using them and first of all, when using keywords try to put ONE (no more) in your Blog / Page title.

Adding a relevant meta description will give more insight about your page to search engine bots.

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The Importance of Keyword Research

Keyword research is important.

  • First it will tell people and search engines what your site / content is about.
  • Second it will allow you to rank higher online for those keywords, driving people to your website / blog.

Keywords are the first thing that you should learn about in SEO and the first thing that you should then be using.

This blog will teach you what they are, why they are important and how to use them to best effect...

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The right social media platform for your business

The first question you should ask yourself when evaluating your social media is: are you using the right platform for your business?

Most businesses will immediately set up a Facebook page, many will also add LinkedIn and Twitter; maybe even an Instagram account as well. Some will decide to go all in and set up accounts on all the major social media platforms from SnapChat to YouTube.

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The Importance of SEO and Social Media Marketing for Small Businesses

Before I go into detail about SEO, It is good to know that the most important thing to keep in mind is quality content. Quality content, on-page optimization, and good social media marketing will help any business grow.

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Content Marketing - The brands that are winning

Good content marketing will help a brand to grow and increase its customer base. It will help to drive traffic to a website and, ultimately, lead to an increase in sales and revenue generated. The internet is full of good content marketing, but these brands are the ones that have managed to get in front of their competition with great content marketing in recent years. So much so, people look forward to the John Lewis Christmas Advert and now other Brands are replicating this.

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Beginners Guide to Measuring your SEO

People often ask, “I’ve spent a couple of months working on the website, but how do I know if SEO is working for my website? What can I do to measure my SEO performance?” 

Does that sound anything like you? If you’re one of the people who wonders how, let me guide you through this post. As we all know, SEO is constantly evolving. Therefore, it is very important for us to measure SEO success

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Start Search Engine Optimisation for your Website

Here I will only cover the on page things to start with, as I don't want to start confusing people, but just know that you have on page SEO which is what you do to your page. 

Off page SEO is what you do off your page, blogging on other peoples websites (building back links). Off page is as important as on page and all SEO has to be on going to ensure your website remains high in search results. 

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Use Schema and Google Tags to boost your SEO

First what are schema tags?

Schema mark up tags are pieces of code that sit on your website and show search engines key information about your website, therefore allowing you to be ranked in relevant searches. 

If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

You can add local business details and event details to your mark up, allowing google to show your event details in a local search, which can be very useful for you and your customers. 

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Friday night Thoughts.... Marketing Psychology & Ideal Buyers

Marketing depends on a companies goals, whether to convince people to use their service over competitors or to buy their product, each business has their own goal (us included). This can all be broken down into finding a customer or person with the right attitude, psychology that meets the design of your product / service.

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An Overview of Digital Marketing

To truly understand marketing and what we do, we had an idea to describe online marketing, how it started and has evolved with the times and trends over time. Ending with the information age and the period we currently find ourselves in where we are swamped with ads, and information everyday sometimes more than we can cope with and there is no sign of the information overload stopping, although there are signs of improvement in the recent past, with such services emerging that allow you to cut through the noise and get to the information that you actually want, Social Media is now only showing you what it thinks is more relevant to you. Targeting and re targeting is now the best way to get the "right attention"

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We're Open for Business!

Hi everyone, I would like to introduce myself.

My name is Jake and I am the founder of Bright Blue Digital Marketing. 

I am 27 years old, and live in North Yorkshire, I have lived here for around 10 years now and love living in (what I consider) one of the most beautiful parts of the world. I love to travel and have been lucky enough to have the opportunity to do so and plan to continue seeing and experiencing as much as I can of the world and all of it's wonders.

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