How to easily acquire clients for your Digital Marketing Agency.
Are you starting out in digital marketing with your own agency or just starting to run FB ads for local businesses.
Whether running a full agency or just starting out, getting clients is a very important part of running your business.
There are many ways to get clients and you will need to do all of them, attend networking (in person), emails and online prospecting, and setting up funnels to allow people to sign up / contact you, which you can use the emails and paid advertising to attract (potential) clients into this.
Pixel Scout is a new all in one prospecting software that takes care of the second half of this for you. The bonus of this being that this will find you the right clients, ones that require your services, and prospect them for you so that when they contact you they already know who you are, how you can help them and they will be contacting yours will be interested and are worth more as a client as this is someone who has contacted and signed up to you.
In our experience these clients are always worth more as they are willing to work with you, they are long term clients if you want them to be and are normally looking for help with SEO, Facebook ads and their website.
So if you do not do all of the above for prospecting clients then you will 100% need to sign up for this software.
If you already do it, then you will want to have a look as this software will make your online prospecting 10x easier and also much faster.
So how do I get started?
We found that having a software that has everything in one place made it a much faster process. Previously online prospecting consisted of searching for a KW and then scrolling through Google and finding the clients near you or in your niche.
Then you would need to list all of the clients and individually go to their website, then use a tool to check the website, check the state of the website and social media. A separate tool to check the connection between the website and social media and then check the business listings in google.
Then you would need to go through and see that each of them has their google ads tags and analytics tags using the Google Tag Manager (Google Chrome Extension) and also check the FB pixel for each website, if they have them, using the FB Pixel helper tool (Google Chrome Extension).
We recommend that you do have these extensions installed anyway, as then when assessing client sites in future, the information is right there for you to use. However for this process when prospecting it is still a very long way of doing this.
That is where prospecting software comes in. These softwares used to be dodgy and not very good and some were very sketchy and didn’t always find the right client and had very low success rates (from our own experience).
This is where Pixel Scout comes in as it does the job of more than one software and also they creators added additional content which will teach you how to get the best results from the software an then you have written for you email templates, which are proven to work. You can then copy these and edit to suit your own niche and then use them and get clients signing up for call backs / further contact from you and this will score you clients.
How do I know that this will actually get me clients?
Pixel scout estimate a 5-10% success rate with their software (this will vary depending on you and your ability to close the deal) but even contacting 200 business per day using the software is easy and something that can be done in less than 30 minutes.
The tool starts by finding 1000’s of businesses in Google based on your search terms and then you will be able to go through and select the businesses that require further help from you, the tool tells you, if they are set up for: FB pixel, Google Ads Pixel, Google Analytics, Google Maps (My Business registered), Open Graph (Social Media tags / integration), SSL certificate in place, Signed up with Yellow pages (directory), Schema set up correctly or at all? And more…
The amount information this provides within seconds is astounding and such a time saver.
Anyone who does online prospecting already will understand this is a lot of information to receive within a matter of seconds. And it doesn’t end there as you simple add the business to your list, and Pixel Scout then creates and generates the email template with a report automatically created for you, telling the client that they have these things and more missing from their site, that this is hurting their SEO, rankings dntherefore business will suffer. All they have to do is then click one button and the email auto generates a landing page, through the software to capture the client details that they fill out, which in turn is sent back to you.
This is completed within a matter of minutes and the fact that you can do this in bulk and do 100’s of businesses per day, means with a 5% opt in rate, you will still have more clients and leads then you can shake a stick at…
Pixel Scout really does offer the all in one prospecting package to make getting clients online a much simpler and less time consuming process.
The packages start from $40 and if you estimate that even if you only receive 1 client from this in the first 2 weeks, you are making a massive ROI. So this software really is worth it.
We talk through the benefits of the software and how much time, money and effort this will save you. We then also show the software itself and how easy it is to work with and how ith a few clicks of a button, you too can get more clients, more money and more success for your agency.