Friday night Thoughts.... Marketing Psychology & Ideal Buyers

Marketing depends on a companies goals, whether to convince people to use their service over competitors or to buy their product, each business has their own goal (us included). This can all be broken down into finding a customer or person with the right attitude, psychology that meets the design of your product / service.

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An Overview of Digital Marketing

To truly understand marketing and what we do, we had an idea to describe online marketing, how it started and has evolved with the times and trends over time. Ending with the information age and the period we currently find ourselves in where we are swamped with ads, and information everyday sometimes more than we can cope with and there is no sign of the information overload stopping, although there are signs of improvement in the recent past, with such services emerging that allow you to cut through the noise and get to the information that you actually want, Social Media is now only showing you what it thinks is more relevant to you. Targeting and re targeting is now the best way to get the "right attention"

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