Whenever I do social media training or consultations one area I always mention is the importance of a business having a social media policy. While some businesses are pro-active and ensure that they have a thorough and up-to-date policy at all times, many businesses I speak to are more informal about their social media policy or do not have one at all.
While a few years ago this relaxed view would have been fine, in today’s increasingly social media savvy world it is far more important to ensure your business’ social media is protected through a comprehensive social media policy. As there are occasions where Facebook posts have gotten companies in the media, and without the correct policy they cannot hope to combat this. Read More
Keyword research is important.
- First it will tell people and search engines what your site / content is about.
- Second it will allow you to rank higher online for those keywords, driving people to your website / blog.
Keywords are the first thing that you should learn about in SEO and the first thing that you should then be using.
This blog will teach you what they are, why they are important and how to use them to best effect... Read More
Today, businesses need to use a mixture of pre-scheduled posts and tweets with live updates on their social media pages. This creates a constant social media presence that helps to make the business’ social media audience feel emotionally connected with the brand. Now with live video, this emotional connection can deepen with the business’ audience not only seeing the brand in real-time but also allows viewers to see certain personalities behind the brand. This allows businesses to really engage with their audiences and build a more personal brand. Read More
Marketing depends on a companies goals, whether to convince people to use their service over competitors or to buy their product, each business has their own goal (us included). This can all be broken down into finding a customer or person with the right attitude, psychology that meets the design of your product / service. Read More
To truly understand marketing and what we do, we had an idea to describe online marketing, how it started and has evolved with the times and trends over time. Ending with the information age and the period we currently find ourselves in where we are swamped with ads, and information everyday sometimes more than we can cope with and there is no sign of the information overload stopping, although there are signs of improvement in the recent past, with such services emerging that allow you to cut through the noise and get to the information that you actually want, Social Media is now only showing you what it thinks is more relevant to you. Targeting and re targeting is now the best way to get the "right attention" Read More