LinkedIn - 5 Common Mistakes to Avoid for 2017

LinkedIn is the social media platform for professionals.

It enables employees to get ahead in their careers, while for businesses it enables them to promote their brand and helps attract new business. The fact that LinkedIn is one of the oldest social media sites still in existence (it was launched in 2003) and still continues to be used by millions across the world, shows that this platform is a powerful marketing tool for businesses…but only if it is used effectively.

Here are the 5 most common mistakes businesses make on LinkedIn that prevents them from gaining the full benefits of this platform.

Read More

Does Your Business Need a Social Media Policy?

Whenever I do social media training or consultations one area I always mention is the importance of a business having a social media policy. While some businesses are pro-active and ensure that they have a thorough and up-to-date policy at all times, many businesses I speak to are more informal about their social media policy or do not have one at all.

While a few years ago this relaxed view would have been fine, in today’s increasingly social media savvy world it is far more important to ensure your business’ social media is protected through a comprehensive social media policy. As there are occasions where Facebook posts have gotten companies in the media, and without the correct policy they cannot hope to combat this. 

Read More

Has your Instagram Engagement Dropped?

If you’re a business that has successfully been using Instagram for some time in the last few months you will probably have noticed a change in engagement to your posts. For some businesses an increase in likes and comments will have happened, but many have also seen a drop in their Instagram engagement.

Read More

How Live Video will benefit your business!

Today, businesses need to use a mixture of pre-scheduled posts and tweets with live updates on their social media pages. This creates a constant social media presence that helps to make the business’ social media audience feel emotionally connected with the brand. Now with live video, this emotional connection can deepen with the business’ audience not only seeing the brand in real-time but also allows viewers to see certain personalities behind the brand. This allows businesses to really engage with their audiences and build a more personal brand. 

Read More

Facebook Apps - The next big thing for your Facebook Page

Here at Bright Blue, we understand the importance of having these apps on your page and associated with your business.

First it shows that you understand Facebook marketing and second allows you to unlock so many features. It allows you to connect with more people and more importantly it allows you to collect data and information about your customers / potential customers. 

Some examples below to give you some ideas of how to use these to best effect for your business:

Read More

Facebook Live 360 Video!!!

This is pretty awesome guys that you can shoot in 360 a Facebook live video, giving your audience the ability to discover your surroundings. 

Are you currently using FB Live? It's great for generating engagement. 

In 2016, Facebook released live video broadcasting to all Facebook users. The move was closely followed by Twitter and Instagram since both realized that live video delivers a sense of urgency and exclusivity that no other content form can match and now forms a vital part of everyday social media.

Read More