How Important are Customer Reviews on Google in 2017?

VERY!

Reviews from previous customers not only have major impacts on other potential customer’s purchase decisions. They also play an increasingly important role when it comes to your Google rankings.

As a result, businesses are looking for ways to leverage customer reviews to drive their brand’s search ranking and performance. However, many marketers and business owners hoping to manage customer feedback become overwhelmed easily especially when it is difficult for them to prioritize their resources and time.

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The Positive Effects of SEO in 2017

It seems that for a lot of people SEO is still just an afterthought. This is quite surprising, considering that ignoring your company’s Internet presence is not a luxury most businesses can afford in today’s competitive market. And while search engine optimization is one of the most difficult things for business owners to understand, you cannot ignore that fact that roughly 93% of online experiences start with a search engine. 

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Google Analytics - the Beginners Guide 2017

Google Analytics - Why every website owner needs this

Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.

  • How many people visit my website?
  • Where do my visitors live?
  • Do I need a mobile-friendly website?
  • What websites send traffic to my website?
  • What marketing tactics drive the most traffic to my website?
  • Which pages on my website are the most popular?
  • How many visitors have I converted into leads or customers?
  • Where did my converting visitors come from and go on my website?
  • How can I improve my website's speed?
  • What blog content do my visitors like the most?
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5 Reasons your Business NEEDS Instagram

Instagram....

Once used as a purely photographic tool that enabled photographers to share images publicly, Instagram has changed a lot over the last few years. Now it is one of the fastest growing social media platforms around and owned by Facebook. As well as this Instagram has harnessed its power to promote products by moving closer and closer to becoming a full ecommerce site.

While images still reign supreme on Instagram and you are unlikely to attract followers or engagement without strong, powerful and attractive images and videos, it is making it increasingly easier for retailers to sell products through its platform. If you are a retailer and your brand has yet to embrace Instagram, here are five reasons why you should set up an account today

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Does Your Business Need a Social Media Policy?

Whenever I do social media training or consultations one area I always mention is the importance of a business having a social media policy. While some businesses are pro-active and ensure that they have a thorough and up-to-date policy at all times, many businesses I speak to are more informal about their social media policy or do not have one at all.

While a few years ago this relaxed view would have been fine, in today’s increasingly social media savvy world it is far more important to ensure your business’ social media is protected through a comprehensive social media policy. As there are occasions where Facebook posts have gotten companies in the media, and without the correct policy they cannot hope to combat this. 

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Has your Instagram Engagement Dropped?

If you’re a business that has successfully been using Instagram for some time in the last few months you will probably have noticed a change in engagement to your posts. For some businesses an increase in likes and comments will have happened, but many have also seen a drop in their Instagram engagement.

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How Live Video will benefit your business!

Today, businesses need to use a mixture of pre-scheduled posts and tweets with live updates on their social media pages. This creates a constant social media presence that helps to make the business’ social media audience feel emotionally connected with the brand. Now with live video, this emotional connection can deepen with the business’ audience not only seeing the brand in real-time but also allows viewers to see certain personalities behind the brand. This allows businesses to really engage with their audiences and build a more personal brand. 

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Start Search Engine Optimisation for your Website

Here I will only cover the on page things to start with, as I don't want to start confusing people, but just know that you have on page SEO which is what you do to your page. 

Off page SEO is what you do off your page, blogging on other peoples websites (building back links). Off page is as important as on page and all SEO has to be on going to ensure your website remains high in search results. 

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Use Schema and Google Tags to boost your SEO

First what are schema tags?

Schema mark up tags are pieces of code that sit on your website and show search engines key information about your website, therefore allowing you to be ranked in relevant searches. 

If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

You can add local business details and event details to your mark up, allowing google to show your event details in a local search, which can be very useful for you and your customers. 

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