How Important are Customer Reviews on Google in 2017?

VERY!

Reviews from previous customers not only have major impacts on other potential customer’s purchase decisions. They also play an increasingly important role when it comes to your Google rankings.

As a result, businesses are looking for ways to leverage customer reviews to drive their brand’s search ranking and performance. However, many marketers and business owners hoping to manage customer feedback become overwhelmed easily especially when it is difficult for them to prioritize their resources and time.

Read More

Does Your Business Need a Social Media Policy?

Whenever I do social media training or consultations one area I always mention is the importance of a business having a social media policy. While some businesses are pro-active and ensure that they have a thorough and up-to-date policy at all times, many businesses I speak to are more informal about their social media policy or do not have one at all.

While a few years ago this relaxed view would have been fine, in today’s increasingly social media savvy world it is far more important to ensure your business’ social media is protected through a comprehensive social media policy. As there are occasions where Facebook posts have gotten companies in the media, and without the correct policy they cannot hope to combat this. 

Read More

The right social media platform for your business

The first question you should ask yourself when evaluating your social media is: are you using the right platform for your business?

Most businesses will immediately set up a Facebook page, many will also add LinkedIn and Twitter; maybe even an Instagram account as well. Some will decide to go all in and set up accounts on all the major social media platforms from SnapChat to YouTube.

Read More

The Importance of SEO and Social Media Marketing for Small Businesses

Before I go into detail about SEO, It is good to know that the most important thing to keep in mind is quality content. Quality content, on-page optimization, and good social media marketing will help any business grow.

Read More

Beginners Guide to Measuring your SEO

People often ask, “I’ve spent a couple of months working on the website, but how do I know if SEO is working for my website? What can I do to measure my SEO performance?” 

Does that sound anything like you? If you’re one of the people who wonders how, let me guide you through this post. As we all know, SEO is constantly evolving. Therefore, it is very important for us to measure SEO success

Read More

Start Search Engine Optimisation for your Website

Here I will only cover the on page things to start with, as I don't want to start confusing people, but just know that you have on page SEO which is what you do to your page. 

Off page SEO is what you do off your page, blogging on other peoples websites (building back links). Off page is as important as on page and all SEO has to be on going to ensure your website remains high in search results. 

Read More

Use Schema and Google Tags to boost your SEO

First what are schema tags?

Schema mark up tags are pieces of code that sit on your website and show search engines key information about your website, therefore allowing you to be ranked in relevant searches. 

If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

You can add local business details and event details to your mark up, allowing google to show your event details in a local search, which can be very useful for you and your customers. 

Read More

An Overview of Digital Marketing

To truly understand marketing and what we do, we had an idea to describe online marketing, how it started and has evolved with the times and trends over time. Ending with the information age and the period we currently find ourselves in where we are swamped with ads, and information everyday sometimes more than we can cope with and there is no sign of the information overload stopping, although there are signs of improvement in the recent past, with such services emerging that allow you to cut through the noise and get to the information that you actually want, Social Media is now only showing you what it thinks is more relevant to you. Targeting and re targeting is now the best way to get the "right attention"

Read More