LinkedIn is the social media platform for professionals.
It enables employees to get ahead in their careers, while for businesses it enables them to promote their brand and helps attract new business. The fact that LinkedIn is one of the oldest social media sites still in existence (it was launched in 2003) and still continues to be used by millions across the world, shows that this platform is a powerful marketing tool for businesses…but only if it is used effectively.
Here are the 5 most common mistakes businesses make on LinkedIn that prevents them from gaining the full benefits of this platform. Read More
Whenever I do social media training or consultations one area I always mention is the importance of a business having a social media policy. While some businesses are pro-active and ensure that they have a thorough and up-to-date policy at all times, many businesses I speak to are more informal about their social media policy or do not have one at all.
While a few years ago this relaxed view would have been fine, in today’s increasingly social media savvy world it is far more important to ensure your business’ social media is protected through a comprehensive social media policy. As there are occasions where Facebook posts have gotten companies in the media, and without the correct policy they cannot hope to combat this. Read More
Everybody, every digital agency is asking what are the next big trends for 2017?
Wouldn't you like to know? Well we (think) we have the answers here!
We trawled the internet, asked other companies and gathered the information to get the latest trends and thought we would then share them with yourselves. Read More