5 Reasons Businesses need to start blogging now

Do you have an iota of ideas what would be your next strategic planning for an instantly workable step if your website fails to generate leads? Obviously, the primary step would be to focus on starting SEO activities, which actually have the potential to bring some drastic transformation. They should bring drastic improvement in your website through organic ranking. Several factors are there which pave the way for an effective organic ranking out of which inclusion of quality content always matters the most.

It has been proved through multiple industry assessments that blogging is one of the highly effective, sure shot and authentic means to improve the ranking of websites. Apart from internal linking, you equally add the option to link out to industry leaders thus easily authenticating your blog posts. Such arrangements offer dual benefits.

Though it feels strange but the fact is undeniable that people believe blogs can only be written by professional bloggers. The delusion goes on that novices can’t be relied when it comes to crafting persuasive blogs. Common arguments are that newcomers can’t be trusted as most of them might have only a basic knowledge of English and therefore is not sufficient to write.

The truth is that with a basic knowledge of English, you can start blogging now. With time, you will naturally improve your skills. Therefore there is nothing holding small businesses back when it comes to blogging and to getting started in ranking on Google and sharing your content.


5 Reasons to Start Blogging Now

Undoubtedly, there are hundreds of thousands of benefits to start blog writing. It engages your readers thus your website remains in the notice. Here we mention 5 vital benefits that come from blogging:

1. Boosts Search Engine Optimization

Search engines love fresh and unique contents. Blogging gives you an opportunity to update fresh content consistently on your site and thus you invite Google crawlers to crawl through this unique means. This way you can improve your website’s authority to increase organic ranking for overall support to the website.

2. Share & Gain Your Knowledge

Blogging is also a great tool to share and gain knowledge with the readers which comprise of common people to experts from the industry. They are very much unique platfroms to share ideas. Apart from offering you an opportunity to become an industry leader, you also invite people to buy products or services you offer. You can equally educate the masses about the current happening, ongoing offers & discounts, etc., from your industry through the medium of blogging.

3. Instant Marketing & Publicity

Whenever you create a post for your blog, you write something about your company and what it offers from products to services. This is how you directly or indirectly highlight them. The fact is that through such attempts you indeed gain immediate marketing and publishing avenues. By interlinking your previous posts, you not only reduce the bounce rates but also market your ideas without facing any hassles. Your blogs drive traffic and the traffic will then find you more often, as more traffic means higher search engine rankings, then building trust and repeat FREE traffic.

4. Get New Leads to Your Existing Business

Corporate houses start blogging not only to improve their rankings but also to increase the number of leads. This is how they easily they bring new business opportunities. When you publish in-depth and problem solving blog posts which can help the potential clients/customers to find them useful, they start trusting you. Their level of esteem goes so high that they respect you as an expert in the field. Remember it that when such level of trust develops, they won’t hesitate when it comes to making purchasing from your website, building your customer base.

5. Collect Emails

In today’s digital age, emails have already become one of the fastest and most reliable forms of communication. People, no matter industry or background, check emails and in most cases reply as and when necessary. It is not necessary that you should land someone in your website to make a purchase. Sometimes your motive should be to just collect the email data and related contact details of visitors to approach on the later stage. After collecting their emails, you can send them your latest blogs and offerings thus improve traffic to your website the moment they start viewing and reading your blogs, as well as hold the information for retargeting later on when you have more suitable offers for those people. 


Writing fresh and problem solving blogs always remain beneficial for small, medium and large sized organizations. You should though ascertain to write only high quality contents which are impressive and engaging. If you fail to do so, you will end up harming your website than benefitting in the long run. In a case where you have no technically trained resource, you should opt to outsource the professional teams. You can therefore approach blog writing professionals or agencies for the said purpose.

Once you start writing consistently, do not forget to learn the tips to improve ranking of existing blogs in order to make them perfect for the current market demand. 

Thank you for reading and we hope you found it useful, if you would like more info or help with blogging and SEO, please contact us.