The Importance of Keyword Research

Keyword research is important.

  • First it will tell people and search engines what your site / content is about.
  • Second it will allow you to rank higher online for those keywords, driving people to your website / blog.

Keywords are the first thing that you should learn about in SEO and the first thing that you should then be using.

Let’s start with the basics & if you have been blogging for a while,  your 95% of traffic is coming from 5% of your posts. What I meant to say, you will be getting maximum search engine traffic on few hand-picked post of yours.

Some of your posts will be getting a lot of traffic. This will be because you will be ranking for a keyword with a high search rate. Who is ranking these keywords? This is done by an algorithm from the search engines that looks for certain signals to rank your content.

How do you find out what keyword you are ranking for? Visit SEMRUSH, sign up and you will see what keywords you are ranking for, or you can search your URL below.

When checking your Keywords on SEMRUSH you will see the information as described below.

  • Keyword: This is the Keyword, which is driving traffic to a specific URL of my blog. (We also call it target keyword, or keyword one is trying to rank for).
  • Position: Position of the keyword in Google search. Your target should be rank on the first page of the Google for your target keyword.
  • Volume: This is another important aspect as it helps you to understand how many people are searching for a keyword in a month. Try to see this as more human than in technical term. When you go to Google to look for a solution, similarly others look for a similar solution, but they may be using a different term than yours. Google keeps a data of how people are searching & let you see the number of monthly searches for any keyword. This way, you will be able to find the keyword that get more searches.

Now to understand how to rank for keywords you need to know the most basic terms for keywords, which are:

  1. Short Tail Keywords: Short keywords those are 1-3 words. Ex: Make money blogging, Professional email
  2. Long Tail Keywords: More specific keywords that could be three words or longer. Ex: How to make money blogging, How to get professional email

Again you can check what keywords and searches are most popular using SEMRUSH and you will need to work out what words / searches will be best for your blog / website.

It should be noted that with the competitiveness on line now, it is easier to rank for long tail keywords, although certain short tail keywords may suit your business. If this is something you struggle with then we would like to hear from you, as we will be able to help.

What REALLY is the importance of Keywords from the perspective of SEO?

So now we understand what Keywords are and how you can find yours, we can move on. When we SEO optimize a blog post or a web page, we have the option to define our target keywords. This is most commonly known as Meta Keywords. Back until 2012, it was important to specify Meta Keywords (Keyword you are targeting), but in 2017, it’s no longer of any use. Search engines have become smarter and auto-detect keywords & rank your pages automatically. EASY RIGHT?

Google has already made it clear that they do not consider meta keywords when selecting keywords, and this makes sense because many bloggers who are new to blogging or article writing add lots of keywords in their posts.

For example, one would write the following meta keywords for this post that you are reading: “keywords tips, SEO, keyword research”, and so on.

Now ask yourself – would anyone who is searching for “keyword tips and tricks” want to see this article first? Personally, I would not like to rank for these keywords, because people will land here and then leave the blog. This will impact my bounce rate, and also my average time on site.

Getting Started


This is an online tool that let you find great keywords, or you can also put in URL of a website, & it would show all the keywords that website is ranking for.

A good idea is to start by picking the top blogs in your niche & add it to see which Keyword those sites are ranking for. From here you just need to start building unique & high-quality content around those keywords. This is a paid tool but you can get 15 days free trial, well worth signing up for.

Also if you are thinking, well I now understand keywords and what they do and know how to find them, I can just start inserting them into all of my content? WRONG.

What does keyword stuffing do?

Stuffing your articles with keywords is never a good idea. Overuse of keywords alerts Google bots to the fact that you are “spamming” your post by stuffing it with unnecessary keywords. Google penalizes for this action, as spiders are alerted to the fact that you are trying to trick the system by using lots of keywords many times. This can affect your ranking, as this will increase your SPAM SCORE and this will down rank your website.

So be wise when you select the number of keywords you are using for SEO. Particularly since Google Panda (1, 2 & 3), I highly recommend that you stop taking SEO actions that do not appear to be natural.

If you are not sure about your SEO practices, please contact us and we can help you with a short consultation session.

For further information, to book a consultation with the specialists or if you would like an expert to take the stress of this off you, then contact us here, we look forward to hearing from you.

Also below you will find the SEMRush search bar, to assist you to find your keywords.