Last month Instagram added new features to their App, allowing for lots of new ways to market, and find your ideal customers. We shall start by running through the changes and then how they can be used to best effect.
Multiple Image & Video Posts
Multiple image and video posts have been rolled out for iOS and Android users over the last month and straight away businesses and users alike are on board with the new feature.
Multiple image posts (also called “carousel posts”) lets you create a single Instagram post with a slideshow of up to 10 images and/or videos, which users can scroll through. You can tag users on individual slides within the post. and even add separate effects for each image.
Previously, the only ways to get multiple images onto Instagram was either using the image carousel ads or to use the layout app to create a photo collage; if you wanted videos and images, you had to use the image carousel ads.
How to Create Them
Creating multiple image posts is easy. When you create a multiple image post, you’ll start like you would when creating a regular post. In the bottom corner of the screen, you’ll see “Select multiple images” or its associated icon if you have the feature.
Then select the images that you want to feature in the slideshow. You can rearrange their order later.
You can rearrange the order of the images on the next slide. Just click down on one image and hold it until you can move it; drag the images into the order that you want. You can also apply filters to your entire slideshow, or edit images and apply filters individually.
On the next screen, add a caption like you normally would. You can tap on the image icon and scroll through the images to tag users in individual pictures if you choose instead of tagging them in a caption.
How to use them?
There are so many ways to use this feature, and the more creative you are with it, the better. You can show off multiple products or multiple features of a single product, for example, or a step-by-step tutorial.
Whether you’re entertaining, selling, or informing, multiple image and video posts have so much potential.
Instagram Story Ads
Businesses and marketers can now run ads in Instagram stories. This new ad type is unlike anything we’ve seen, and it’s now available globally (though some individual businesses may be later than others in getting it).
Right now, there is only one objective for Instagram story ads; it’s a new objective called Reach, where the goal is to reach as many users as possible.
Since stories appear at the very top of a users’ need and they don’t have to scroll in order to hopefully find you, this can help eliminate some of the competition and views.
How to Create Them
You can create Instagram story ads through Power Editor or Ads manager. Right now, there’s only one objective that lets you create Instagram story ads; this is the reach objective, which is new and rolling out users globally.
Select the “Stories” placement under the Instagram category.
On the next screen, you’ll choose from a single video or a single image.
Everything else, including setting budgets and audience, is exactly the same as creating other Facebook or Instagram Ads.
Strategies to Consider
Instagram story ads are designed purely to reach as many people in your target audience as possible and build brand awareness. A few great strategies to consider include:
- Lean towards video, which gives you more time and more content to introduce your brand and product to new users.
- Showcase your business’s culture and brand; what makes you different, and why should users be interested in you? Keep this question in mind when creating story ads.
- Utilize UGC; since user generated content is such a powerful selling tool, using it to win over new users at the first potential touch point can help capture their interest.
Keeping your social media profiles and your marketing practices up to date is absolutely essential. So keep up to date with these things, try them out for your business and experiment.
As Instagram continues to grow and evolve as a platform, utilizing all new tools and features will keep you relevant and at the forefront of your audience’s attention span.
Remember to contact us for any help and support. Thanks for reading.