Use Schema and Google Tags to boost your SEO

First what are schema tags?

Schema mark up tags are pieces of code that sit on your website and show search engines key information about your website, therefore allowing you to be ranked in relevant searches. 

If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

You can add local business details and event details to your mark up, allowing google to show your event details in a local search, which can be very useful for you and your customers. 

Schema Tags say what your data means, not just what it says.

Like if Google sees Bright Blue it may think of a bright colour and produces a SERP for Bright Blue, there is no context. Once the right Schema has been added then Google will see that its the Name of the Company and what that company does. 

Schema.org explains it this way:

Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means — “Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.

This doesn't mean you need to learn how to code as Schema is still HTML but Schema adds vocabulary to HTML Microdata. 

Schema markup helps your website rank better for all kinds of content types. There is data markup for…

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  • Local Businesses
  • Restaurants
  • Hotels
  • Events
  • Products

Websites that use schema markup will rank better in the SERPs (Search Engine Result Pages) than companies without markup. One study determined that websites with markup rank an average of four positions higher in the SERPs than those without schema markup. 

There are millions of websites that don't do this and are missing out on a huge source of SEO potential. If you use schema markup, you’ll automatically have a leg up on the vast majority of your competition.

So how do I add them to my site?

Now how to easily add them to your website?

You can do this without coding at all, through Google Structured Data Markup Tool 

First go to the website above, enter your URL and select the type of data that you want to mark up.

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Then once you have done this on the next screen you are able to highlight the data and mark it up. You will have your website (URL) in the left pane and Mark up pane on the right.

Highlight your data;

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Continue highlighting the data that you want and complete the description details in the mark up data on the right. 

Once ready, click the create HTML button in the top right corner.

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On the following page you'll then be shown your page and the relevant HTML micro data, for your mark ups. Next, you will go into your CMS (or source code if you’re not using a CMS) and add the highlighted snippets in the appropriate spots. Find the yellow markers on the scrollbar to find the schema markup code.

Or you can use the download button to download (copy & paste) the HTML code and paste it into your source code on your website.

Then you can go to the testing tool and test that your structured data is correct and there are no errors, from here you can analyze your Schema Mark Ups, and see all of the data that is marked up and make sure that you have covered everything you want to. 

Google Structured Data Mark Up Tool (Test your Mark ups are correct)

And that's it....

You have your Schema Tags and your website will now be found far easier on search engines and you can relax knowing you are ahead of your competitors and can even use it to advertise your events and offers, through google, so people will know before even visiting your website!

Thanks, remember to like and share and check back for more information and tips.